Webinar explores value of Customer Experience initiatives and measurement
September 11, 2012
We have received great feedback from our recent webinar, “Creating Effective Customer Experiences,” where experts from Cardinal Heath and PHH Arval collaborated to provide an overview of Customer Experience (CX) and how to apply it to your everyday job.
“Customer Experience” means every interaction that your customers have with your business – whether that’s online, through a Call Center, through use of mobile technology or face-to-face. More and more companies are starting to understand the value of creating a quality Customer Experience in terms of loyalty, reduced sales/acquisition costs and enhanced bottom lines.
In our webinar, we explained what CX is and how it can change your point of view in terms of how you measure your own performance. Dave Zuidema, Senior Vice President and Customer Experience expert from PHH Arval, provided some insights on what CX means to a fleet – and guidelines for implanting CX techniques and making it part of your culture.